I stumbled upon this wall about two years ago while doing research on Herb Lubalin’s work. I was very happy to see this was being restored by The Center for Design Study in Atlanta.
The Center for Design Study, having acquired the wall, is engaged in fundraising to support the meticulous and extensive restoration required. The goal is to see Dorfman’s wall restored to its full integrity and as part of a permanent traveling exhibition on historical American design, to serve as a tool for education and expanding awareness of the value of intelligently applied design. The wall is a window to the past that should be built up, not torn down.
While some may not be aware of this inspiring three-dimensional memorial to typography, many are familiar with its creator, Lou Dorfsman. The CBS cafeteria wall is as legendary as its visionary designer and art director. Conceived in the mid-1960s and ultimately completed in 1966, the expansive wall, spanning over 35-feet wide and 8-feet tall, is a national design treasure. In producing the wall Dorfsman enlisted support from life-long friend and design legend Herb Lubalin. Lubalin, along with Tom Carnase, masterfully crafted the typography for the aptly dubbed “Gastrotypographicalassemblage.”
Original Sketch by Herb Lubalin
More photos can be seen at The Center for Design Study’s photostream
Read more at The Center For Design Study
Via AIGA & Ministry of Type
**UPDATE**
Remembering Lou Dorfsmam
Lou Dorfsman, Creative Director for all things CBS for over 40 years died Wednesday Oct 22 in Roslyn NY at the age of 90 due to congestive heart failure.
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Tags: DESIGN · LETTERING · TYPOGRAPHYNo Comments
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